Roofr or HOVER: Which Is Cheaper for Roof-Only Bids?

Short answer: for a typical roof-only bid, Roofr is cheaper per report: $19 on Roofr's free Starter plan and $13 on its paid plans, against $49 for an average roof (5 to 8 facets) on HOVER's pay-per-project Starter plan and $29 on HOVER Pro ($999 a year), according to both companies' pricing pages checked November 10, 2026. HOVER is the better buy when you also sell siding, gutters or windows, because its exterior report and 3D model cover the whole house.

Roofr's report is ordered online from the address; HOVER builds a 3D model from phone photos taken at the house. Below: price per roof, ESX fees, speed, and the monthly cost at 10 and 20 bids. Every figure comes from the Roofr and HOVER pricing pages on November 10, 2026; both change prices, so check before you commit.

How much does a roof report cost on Roofr vs HOVER?

Roofr charges one flat report price per plan, while HOVER prices by roof complexity. HOVER defines simple as up to 4 facets, average as 5 to 8 and complex as 9 or more.

Sources: Roofr pricing page and HOVER pricing page, both checked November 10, 2026. HOVER Enterprise is custom priced.

Do Roofr and HOVER charge extra for an ESX file?

Roofr does; HOVER does not list a separate fee. Roofr's pricing page shows the ESX file at $12 per report on Starter and $10 on paid plans, so the report plus ESX bundle is $31 on Starter and $23 on the paid plans. HOVER's pricing page lists ESX among the formats on every plan, with Starter limited to PDF and ESX and the paid plans adding XLS, XML, JSON, SKP, DWG and DXF.

What do 10 or 20 bids a month cost on each?

At 10 average roofs a month, roof only, no rush fees and no ESX, Roofr Starter is the cheapest plan at $190; at 20 roofs Roofr Measure+ edges ahead at $369. HOVER annual fees are spread over 12 months below.

Roofr Measure+ overtakes Starter at about 19 reports a month, because the $6 saving per report has to cover the $109 plan fee. HOVER Pro beats HOVER Starter once you order 5 or more average roofs a month.

The plans also differ in what else they include. Roofr Starter and Measure+ come with 10 trial proposals, invoices and work orders; unlimited proposals, e-signatures and card and ACH payments start with Essentials. HOVER Starter does not include branded estimates or CRM integrations; Pro adds estimates with your logo, material lists with waste, and CRM and supplier ordering integrations. See our full breakdown of Roofr's plans.

Which delivers reports faster, Roofr or HOVER?

On paid plans the two are close; on free plans HOVER is faster. Roofr lists Starter delivery at about 24 hours (an estimate, not a guarantee), Measure+ at 6 hours or 2 hours with an upgrade, and a guaranteed 2 hours on Essentials and Scale, with missed guarantees free. HOVER lists typical turnaround of 12 hours on Starter, 4 hours on Pro and Business and 2 hours on Enterprise, plus a 1-hour expedited option for $39 per project on Starter and $19 on Pro and Business.

HOVER's clock starts after someone photographs the house, while a Roofr report can be ordered before anyone drives out, which matters more in storm season than the turnaround time.

Which should a small roofing company choose?

• Choose Roofr if you bid mostly roof-only replacements, want a report before the site visit, and want the lowest per-report price at low volume.
• Choose HOVER if a real share of your jobs include siding, windows or gutters, if you want a 3D model to show the homeowner, or if trees and poor satellite imagery make aerial reports unreliable on your roofs.

A third route removes the per-report fee. RoofMetric includes satellite measurement with AI roof detection on its Solo plan ($29 a month, 1 user) and Team plan ($49 a month, up to 5 users), with estimates, e-signature and a CRM, per the RoofMetric pricing page. At 20 roofs a month that is $49 instead of $369 to $1,029.92. For how HOVER stacks up against the other big report vendor, see The AI Estimator's HOVER vs EagleView comparison.

Frequently asked questions

Is Roofr cheaper than HOVER?

For roof-only reports, usually yes. On pricing pages checked November 10, 2026, Roofr charges $19 per report on its free Starter plan and $13 on paid plans, while HOVER charges $29 to $69 per roof on its Starter plan depending on facets, $9 to $49 on Pro ($999 a year) and $39 on Business ($2,999 a year). HOVER Pro is cheaper only on simple roofs of up to 4 facets.

What is the difference between a Roofr report and a HOVER report?

A Roofr report is ordered online and gives total squares, pitch and edge lengths such as hips, valleys, ridges and flashing. HOVER builds a 3D model from phone photos taken at the house; its roof-only report covers the roof, and its exterior report adds siding, gutters and windows. HOVER suits whole-exterior jobs; Roofr suits fast roof-only bids before a visit.

Do Roofr and HOVER charge per user?

No. Roofr's pricing page, checked November 10, 2026, lists unlimited users on every plan and says it does not charge per seat. HOVER's pricing page says every plan covers the entire team with no user limit, billed to one card. Your cost on both depends on how many reports you order and which plan you pay for, not on the size of your crew.

Sources: Roofr pricing page (plans, report and ESX fees, delivery times, users; checked November 10, 2026); HOVER pricing page (plans, per-project prices by facet count, formats, turnaround, expedited fees, users; checked November 10, 2026); RoofMetric pricing.