How Much Does Roofr Cost? Plans, Report Fees and Alternatives

Short answer: Roofr's Starter plan is free and charges $19 per roof measurement report; its paid plans cost $109 (Measure+), $249 (Essentials) and $349 (Scale) a month billed monthly, with reports at $13 each, according to Roofr's pricing page on November 3, 2026. A roofer ordering 15 reports a month would pay about $285 to $544 a month, depending on the plan.

Roofr bills two things separately: roof measurement reports and a roofing CRM with proposals, payments and job boards, so the plan price alone understates what most roofers pay. Below are both parts as published on November 3, 2026, a typical small-company month, and the alternatives roofers ask about most. Prices change, so check Roofr's page before you sign up.

What are Roofr's plans and prices?

Roofr has four plans, from free Starter to Scale at $349 a month billed monthly, all with unlimited users:

Source: Roofr pricing page, checked November 3, 2026. Roofr says annual billing saves up to 15%; the page shows two different Measure+ annual figures, so confirm that one with Roofr.

How much does a Roofr report cost per roof?

A Roofr roof report costs $19 on Starter and $13 on any paid plan, and Roofr bills reports pay as you go on every plan. An ESX file for Xactimate on an insurance job is listed as $12 extra per report on Starter and $10 on Measure+, so a Starter report with ESX costs $31.

You pay that fee on every bid, including the ones you lose.

What would 15 bids a month cost on Roofr?

At 15 reports a month with no ESX files, Roofr costs between $285 and $544 a month depending on the plan:

• Starter: $0 + 15 × $19 = $285 a month, with only 10 trial proposals.
• Measure+ (6 hour tier): $109 + 15 × $13 = $304 a month.
• Essentials: $249 + 15 × $13 = $444 a month, with unlimited proposals, e-signature and payments.
• Scale: $349 + 15 × $13 = $544 a month.

When is Roofr a good fit?

Roofr fits best when you want a vendor to produce the measurement and several salespeople need logins: unlimited users helps a large door-knocking team, and guaranteed 2 hour delivery on Essentials and Scale lets you quote the same afternoon. If you bid only a few roofs a month, Starter at $19 a report is a low-commitment option.

What are the cheaper Roofr alternatives?

The alternatives either charge less per report or include measurement in a flat subscription:

On the same 15-bid month, EagleView's lowest published Bid Perfect price works out to at least $270 in reports, HOVER Starter on average roofs is $735 (see our HOVER report breakdown), and RoofMetric's Team plan stays at $49 for up to five users, per our pricing page.

These are different products: a vendor report is produced for you in formats adjusters accept, while a RoofMetric satellite trace is something you do yourself in a few minutes with AI roof detection. RoofMetric's paid plans also import EagleView and HOVER PDFs, so you can order a vendor report when a carrier requires one. Our RoofMetric vs Roofr comparison covers features side by side.

Frequently asked questions

How much does Roofr cost per month?

Roofr's pricing page, checked November 3, 2026, lists a free Starter plan and three paid plans billed monthly: Measure+ from $109 a month, Essentials at $249 and Scale at $349. Annual billing lowers Essentials to $209 and Scale to $299 a month. Users are unlimited on every plan, and roof measurement reports are charged separately on all of them.

How much is a Roofr roof report?

A Roofr roof measurement report costs $19 on the free Starter plan and $13 on the paid plans, according to Roofr's pricing page on November 3, 2026. An ESX file for Xactimate is listed as an extra $12 per report on Starter and $10 on Measure+. Starter delivery is estimated at 24 hours or less; paid plans list 2 or 6 hour delivery.

Is Roofr worth it for a small roofing company?

Roofr makes sense if you want vendor-made reports with guaranteed 2 hour delivery and a CRM with unlimited users. For a one to five person company bidding 15 roofs a month, the plan plus reports runs about $285 to $544 a month at November 3, 2026 prices, so compare it against a tool that includes measurement in a flat monthly price.

What is a cheaper alternative to Roofr?

For roof-only bids, EagleView lists Bid Perfect reports from $18 each, and RoofMetric includes satellite measurement with no per-report fee on plans from $29 a month (both checked November 3, 2026). HOVER's pay-per-project roof measurements cost $29 to $69. The cheapest option depends on how many roofs you bid each month and whether you need a vendor report.

Sources: Roofr pricing page (plans, report prices, ESX fees, delivery times, users; checked November 3, 2026); EagleView Bid Perfect page (report starting prices; checked November 3, 2026); HOVER pricing page (per-project prices; checked November 3, 2026); RoofMetric pricing.